Our Story

The 2041 Foundation was founded by polar explorer and environmentalist Robert Swan, OBE (Order of the British Empire), the first person to walk to both the North and South Poles. Swan has dedicated his life to the preservation of Antarctica through the promotion of recycling, renewable energy and sustainability to combat the effects of climate change. It was Swan’s original expedition to the South Pole that was the inspiration for 2041, an organization he founded and dedicated to the preservation of the polar regions. The name of the Foundation orients us to the not-so-distant future in which the international treaties committing the world’s nations to the preservation of Antarctica come up for renegotiation.

The mission of the 2041 Foundation is to inspire, stimulate and connect organizations and communities who seek to protect our world and create a more sustainable, clean energy future.

Countdown to 2041

Until the re-negotiation of moratorium on mining in Antarctica, which designates Antarctica as a “natural reserve, devoted to peace and science”

2041/01/01 16:34:13
The Journey So Far...

Founded in 1984, 2041 has had an international influence from our Expeditions to the Antarctic to our E-Bases operating on every continent.


Footsteps of Scott South Pole Expedition (1984–1987)

Robert Swan, Roger Mear and Gareth Wood arrived at the South Pole on 11 January 1986.

The North Pole (1987–1989)

Antarctica 1500 tonne Clean Up (1992-1997)

World Summit 2002

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Voyage For Cleaner Energy 2002-2005

Robert Swan, Roger Mear and Gareth Wood arrived at the South Pole on 11 January 1986, after 70 days without the aid of any radio communications or back-up support and having hauled 350 lb (160 kg) sledges. Swan’s team had achieved the longest unassisted march ever made in history.


World Summit Rio 2012

International Antarctic Expeditions 2003-2017

Testing Expedition 2016

South Pole Energy Challenge 2017-2018

ClimeWorks 2017

TransAmerica Cycle 2019

The ClimateForce Challenge

ClimateForce is a 7-year CO2 reduction challenge borne out of the 2041 Foundation. Our mission is to provide access to solutions that reduce CO2 for individuals and organizations – mobilizing the reduction of 360 million tons of CO2 by 2025.


5 Integrate small solutions- everyday changes

-Ringing utility for green energy, putting solar on roof
-Reduce, reuse, recycle- power of consumer
-Heating and insulation
-Carbon Counting- Net positive goal for personal lifestyle
-Meatless Mondays, diet focus, source local, health and fitness


5 Restore through big solutions- large scale impact

-Reforestation, conservation
-Kelp/Algae farms
-Sustainable data centers
-Ocean Clean up- Plastics and dead spots


5 Connect through adventure- tangible association

-Arctic 2019
-Iceland- ClimeWorks and Data Center
-Ocean clean up project- Australia, Pacific
-Kilimanjaro- tree planting
-Plan your own journey!

The South Pole Energy Challenge

On January 15, 2018, Rob and his son Barney completed the first-ever expedition to the South Pole powered solely by clean energy technologies.

Expedition Complete



Using the expedition as a platform for engagement, the father and son team will continue to work with sponsors to broadcast outreach campaigns to help drive change in the way we use energy.

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Father and Son at the Pole



Throughout the duration of the campaign, the expedition has been brought to life through an earned media and social media programme.

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Re-live every moment of the expedition by checking out the daily SPEC Blog posts with audio recordings and imagery.

Read the Blog

Day 37 Martin pulling over sastrugi - Dec 27 2017
Meet the Team

Robert Swan


Robert Swan is the first person to have walked to both the North and South Poles. His leadership and determination made his 900 mile journey to the South Pole, the longest unassisted march in history. He was awarded the Polar Medal by Her Majesty, Queen Elizabeth II and is a United Nations Goodwill Ambassador for Youth.

Robert is a polar explorer, a leader in energy innovation and founder of the 2041 Foundation. This story of unbelievable spirit will take you on a journey of inspiration, courage and humility. Robert committed to his dream at the age of 11, achieved it with a team after 22 years and is now, on a 50 year mission to help preserve Antarctica.


Barney Swan


Globally recognized in the world of adventure and sustainable development, Barney Swan is the first person to ski to the South Pole powered by renewable energy. Traversing 1000 kilometers over 65 days, he survived using NASA designed solar ice melters, lithium batteries, and biofuel made from waste. The incredible journey marked the launch of the ClimateForce challenge, a solutions-driven mission to clean up 360 million tons of CO2 before the year 2025.

Barney was born in London and was raised in tropical Far North Queensland, Australia. Being raised off-grid instilled at an early age a heightened respect for the value of energy, basic necessity, and everyday convenience. Barney’s passion for the planet motivates him daily to build a legacy through tangible solutions that are attainable by all.


Wendy Gediman


Originally from California, Wendy has lived in the UK for many years, teaching students of all ages at an American/International school. She runs the Wildlife program at her school, engaging young people in learning how they can take action to protect all life on our planet.

In 2008, Wendy took her first journey to Antarctica with Robert Swan, on the Ebase expedition. Returning to Antarctica in 2013, saw her connect with students worldwide through her website and school visits. In December 2016, she was part of the IAE 80° South team at Union Glacier, testing the equipment and technology in preparation for the South Pole Energy Challenge.


Kyle O’Donoghue


Storyteller and adventurer with 15 years of experience working in harsh and remote locations. With a passion for long journeys, Kyle has completed a first kayak descent of the Rio Maranon in Peru, a 2000km journey as well as a 65-day skiing expedition to northern Canada’s Ellesmere Island.

Since 2005 he has been a member of 2041’s Inspire Antarctic Expeditions and in 2008 was part of a team which worked to get Robert Swan’s Education Bases up and running. Having filmed on all seven continents with a focus on environmental and social issues he is aware of how fragile a line we are walking in our use of the planet’s resources. When not filming he runs a remote mountain Lodge in Norway with his wife Marthe.


Martin Barnett


Originally from North Wales, Martin now lives in Colorado with his wife, Tori, and 3-month-year-old Elliot. Over the past 16 years, Martin has led expeditions all over the world, including to the top of the highest mountains on all 7 continents.

When home, he is usually found rock or ice climbing at weekends and I also enjoy mountain biking. He currently teaches courses in rope Access, Tower Climbing/Fall Protection, PPE and several other types of rescue techniques. During his time in the USA, he has volunteered as a firefighter for 3 years and spent the last 4 years volunteering in SAR Alpine Rescue Team. Safety is very important to Martin and he has a passion for protecting the landscapes he continues to share and explore.


Daniel D'Hotman


Australian medical student with experience in bioethics, journalism, policy, and economics. In early 2017, he led a team of 4 that coordinated the national launch of the charity ‘Effective Altruism’. In two years, the charity raised >$1.5 million for effective public health and poverty alleviation interventions.

Daniel was recently awarded the Boston Consulting Group Scholarship, one of two winners in the Asia Pacific. He is working with 2041 to maximize the impact of 2041’s mission around the world. In his spare time, Daniel enjoys hiking, snowboarding, photography, and traveling. He is determined to learn Spanish and salsa!


Trenton Branson


Being involved with non-profit web management and marketing for over 5 years, Trent is thrilled to be a part of 2041 and its mission to educate and raise awareness regarding sustainability and our impact on the environment.

Growing up between the mountains of California and the busy streets of Washington DC provided him with a strong connection to the natural world, as well as recognizing the importance of community involvement. Trent enjoys spending time outside doing everything from kayaking to mountain biking to snowboarding, never without his camera close by.


Divya Nawale


Divya was 22 years old when she went to Antarctica with 2041 seven years ago. Since then, she has worked with the team in various roles such as Programs Manager and Logistics Coordinator on multiple projects, including set up of E-Base Pench and E-Base Ladakh. She did this while pursuing a full time career – helping big companies on Environmental sustainability management as well as coordinating 30+ NGO projects in areas of education, women empowerment, and disaster management.

Divya has traveled to all 7 continents and holds a Master’s degree in Environmental Policy from the University of Pittsburgh.

Our Sponsors

Judith Neilson